Bettina Kern, an expert in international marketing, previously worked as a freelance consultant, including for Vapic. She has experience in mechanical engineering, which she acquired as a long-standing marketing and sales manager at a machine manufacturer in the parts cleaning industry before becoming a freelance consultant. Since the founding of the "Public Relations Committee" of FiT - Fachverband industrielle Teilereinigung e.V. in 2019, she has been involved in the association and contributes her marketing and sales knowledge to the association's work.
Close cooperation with the sales department
In her new role, Bettina Kern will be responsible for all of Vapic's marketing activities. She will work closely with the sales department and contribute to the strategic development of the company. The personnel change is an important prerequisite for Samuel Wolf to be able to step back from his previous marketing responsibilities and succeed his father and company founder Reiner Wolf in the overall management of the company in the medium term.
Increasing the visibility of Vapic
"I'm looking forward to the new challenge and working with my colleagues," says Bettina Kern. "We want to communicate our values and strengths even more intensively."