BASF's latest Color Trends 2023 have been released and show interesting color trends and changes in customer tastes. We spoke with Mark Gutjahr, head of BASF's global design team, about the current color trends and where future development is headed. Gutjahr also explains why the Auroom digital tool is so useful for modern coatings development. Finally, Astrid Auwera, Senior Designer, explains opportunities and objectives regarding the sustainability of current and future coatings developments.
