A balanced, transparent policy is crucial in order to make the most of the benefits of foreign trade. Hannover Messe shows how this can work in the "International Trade & Investment" area. Here, countries and regions present their business opportunities and discuss trade and investment opportunities as well as market entry, settlement promotion and international cooperation with economic development organizations, foreign direct investors and public-private partnerships, among others.
Promoting international cooperation
"The world is currently facing many challenges, including supply chain disruptions, climate change, economic standstill and a shortage of skilled workers. But it is precisely now that companies should seize the opportunities for international dialog, cooperation and investment," says Basilios Triantafillos, Global Director Trade Fair and Product Management at Hannover Messe. "Our 'International Trade & Investment' platform serves this purpose."