The previous dual leadership of Beko Technologies - Yannick Koch and Norbert Strack - has been joined by Sascha Niederhagen since the beginning of the year. The 46-year-old is responsible for sales, marketing and product management and is also spokesman for the management board. Niederhagen was most recently Chief Sales Officer, Managing Director and Member of the Management Board at Bürkert Fluid Control Systems.
The new managing director sees the definition of cross-company, customer-centric processes as a prerequisite for digitization in sales. "The key to success is designing the best possible, process-based and absolutely customer-focused customer experience," emphasizes Sascha Niederhagen. "I'm looking forward to working closely with my two fellow managing directors, the entire team and the exceptionally good corporate culture."