Axalta's car color of the year, called "Evergreen Sprint", is an intensely colored, deep forest green. British racing cars also wore a similar color. The color became legendary as "British Racing Green".
The fascination of motorsport
With the new car color of the year, Axalta wants to capture the fascination of motorsport and add a touch of sophistication to sedans and SUVs. However, the color is suitable for all vehicle types, according to the company.
Colors for the automotive industry
Axalta's global team of color experts has been working on developing shades for the automotive industry since 2015. The shade of green, which has become this year's trend color, was determined on the basis of a global study by Axalta. According to this study, green was to be found in around two percent of cars worldwide in 2023.