In line with the new image, the Swedish group has created a new group logo, a new visual identity and a new group message. This was presented at the headquarters in Nacka. The individual brand Atlas Copco can currently be recognized by its blue and white logo. This will continue to be used on the group's machines and systems as well as for the corresponding services. The group's other 50 or so brands, such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, will also retain their existing logos. They all have their own identity and their own unique brand promise and portfolio.
"We are represented worldwide by numerous strong brands that all stand together for the success of our group," said Mats Rahmström, President and CEO of the Atlas Copco Group, at the presentation of the new group identity in Sweden. "This diversity and our decentralized structure will remain an important part of our strategy in the future," emphasized the group CEO. In future, the "Atlas Copco Group" will also function as the new umbrella brand for all the group's brands - including Atlas Copco.