Persil, Pritt, Schwarzkopf - everyone knows Henkel products from their own household. But beyond consumer goods, the Adhesive Technologies business sector develops a wide range of B3B solutions for more than 800 industry segments. Additive accompanies the Metal business unit in its communications. The business unit supplies surface treatments for metals, such as coils for the metalworking industry and metal packaging. The products are used and sold worldwide, so that the content strategy also addresses international target markets beyond Germany.
Additiv therefore coordinates trade press relations and content marketing in Germany, Italy, Great Britain, France and Spain with all relevant text forms, for example white papers for particularly complex topics. Additiv also supports Henkel with strategic measures at major trade fairs. At the trade show booth, the added value of the products can literally be brought to the surface for the trade audience.