Why is that? This is where the sabre-toothed tiger comes into play. Humans are evolutionarily optimized to save energy and effort and only react when it is really necessary - when they are directly confronted with danger. For example, when a sabre-toothed tiger is standing in front of the cave. Or a tank. Then it is suddenly easy to close ranks with allies against the threat, irreconcilable differences end up in the shredder and huge efforts become possible. But this is exactly what is not happening with climate change. Climate change clearly lacks the sabre-toothed tiger moment. It takes too much imagination to recognize the threat and take it seriously. It would be easier if climate change were a large horde of sabre-toothed tigers, their eyes glowing hungrily. At the end of the last great ice age, the average temperature on earth was only around 4°C lower than it is today. But the consequences were enormous, Europe was covered in thick masses of ice. We are currently heading for a warming of 2.7° - and it could get even warmer - use your imagination!
Everyone is constantly making decisions where they have the choice to cause more or less CO2 emissions. This is even more true for decision-makers in energy-intensive companies such as those in the surface industry. Sometimes it helps to accept slightly longer ROI times. Even if the focus must be on competitiveness, measures for greater efficiency often strengthen the company's position.This is shown in our report from page 18 of mo issue 11 on a large contract coater. Hydrogen is also an issue, and there is still a lot of potential for improvement in the production of electrolysers through new processes, such as photochemical etching (from page 26 of issue 11). The issue of PFAS is also a hot topic in the industry. The PFAS ban planned by the ECHA would have far-reaching consequences and certainly has the potential to drive up CO2 emissions through technological deterioration. You can read about the role PFAS currently plays in the electronics industry from page 10 of issue 11.
There is no way back to the cave and certainly no way back to the trees. However, the only way to combat the hordes of sabre-toothed tigers that have long been marching in long lines on the horizon, hidden from many, is to save CO2. Every ton of CO2 that is not released into the atmosphere slows down the consequences of global warming. Help put the brakes on!
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