The international QUALICOAT quality mark has stood for controlled, quality-assured coating by liquid and powder coating for over 25 years. The Verband für die Oberflächenveredelung von Aluminium e. V. (VOA) has acted as the general licensee for Germany since 1997 and is therefore the point of contact for licensees, approval holders and interested parties.
Comprehensive rebranding
Strict standards and two unannounced tests per year by independent testing institutes ensure that the coated aluminum products are characterized by durability and resistance to weathering, while at the same time looking visually appealing. The VOA has now launched a comprehensive rebranding initiative. The aim is to modernize the QUALICOAT brand with licensees and approval holders worldwide and to strengthen its recognition value. In addition, the companies' commitment to quality and innovation in the field of building coatings is to be reflected even better.
New brand identity
QUALICOAT's new brand identity includes a revised, user-friendly homepage and an updated logo in the colors blue and - as a tribute to the core product aluminum - gray, combined with the secondary colors orange and aqua as a contrast. There are also new logos for the SEASIDE, PRE-OX and QUALIDECO subcategories for licensees and approvers. The changeover to the new logo is scheduled to take place by August 2025.