The "World Paint and Coatings Week" started at the end of March at the European Coatings Show (ECS) 2025 in Nuremberg. Associations around the world were involved in the campaign, often on their social media channels.
Raising awareness of the topic of coating
The aim of the campaign was to highlight the role of coatings in terms of sustainability and economic growth. It also aimed to highlight the industry's contribution and map career paths. The participants not only wanted to inform the public, but also reach opinion leaders and politicians.
Posts on the topic of coating
The Association of the German Paint and Printing Ink Industry (VdL) was involved with two posts per day and drew on its comprehensive range of information. The morning post each dealt with a key topic. For example, it dealt with the fundamental importance of coatings, sustainable solutions, economic aspects and career opportunities. This was followed in the afternoon by a multimedia post, usually in the form of a video, highlighting the achievements of the paint industry. Political topics were also linked. Job seekers were able to find out about career opportunities in the industry on the Lacklaborant.de portal. All content from the campaign can be found under the hashtag #WorldPaintAndCoatingsWeek.