Peters bundles its lines for the UK and Ireland market

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As of January 1, 2022, responsibility for Peters' EPEPCB product range for the UK and Ireland has been transferred to IPP Ltd. This means that IPP now represents both Peters' Elpeguard and Elpecast product ranges in both countries.

Peters and IPP have been cooperating for more than ten years in the field of protective coatings and potting compounds for electronics. The expansion to include the area of circuit print varnishes is therefore only logical, says Global Business Development Manager Markus Wieler. In times of pandemics, when the supply chains are not always stable, high availability can be guaranteed in this way, even in the product range. Another advantage is that Peters and IPP already form a well-established team.

According to Wieler, the customer benefits from the bundling of distribution flows in the UK and Ireland. In general, it is in line with Peters' quality policy to offer its products worldwide in a coherent sales strategy and to maintain a low-threshold approach in B2B. This applies to China, the USA, Europe and, since Brexit, also to the Anglo-Saxon region. After all, the good business relationships should not have to suffer from the Brexit decision, which is hardly comprehensible from the EU's point of view.

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