Jörg Püttbach – ZVO, Location Policy, and the Future of the Industry

The industrial surface treatment sector is grappling with rising costs, increasingly complex regulations, and a growing shift of industrial value creation overseas. But how can policymakers counteract this trend? In a video interview, Jörg Püttbach, CEO of the ZVO, explains why the ZVO is supplementing its political advocacy efforts with a new public awareness campaign and aims to specifically involve business owners and employees in the process. He also discusses the consequences of the crisis in the automotive industry, the looming restrictions posed by chemical regulations, and the growing importance of artificial intelligence for the sector.