According to the company, the new company name reflects its brand strategy of marketing its products under the Coatmaster name. "As part of our global marketing strategy, the renaming of our company is a further step towards establishing our leading coating thickness measurement technology worldwide under the coatmaster brand," says co-founder Prof. Dr. Nils A. Reinke. "We are convinced that we have created a good basis for our global expansion plans with this measure," says founder Andor Bariska
"Since the establishment of our new Internet domain coatmaster.com and our revised website at the beginning of April, we have already seen a significant increase in demand for our products from international customers. The harmonization of the company name is another important step in the implementation of our marketing strategy," says Reinhard K. Stary, Chief Executive Officer.