Adler transported its color masters to the Middle Ages at a conference in Kufstein at the end of January. Adler paint trade manager Alexander Ringler welcomed more than 100 paint trade partners from Austria and Germany to the paint masters' conference in matching garb. The guests first learned about various new products - from the latest paint-drying technology for smooth walls to an insulation technology for water-based wood primers and a new type of waste prevention system. The "Adler Shop 4.0" was also in focus. Beforehand, a court jester also strengthened their spirits: fun speaker Dr. Roman Szeliga revealed the best recipes for more "humor in business".
At a festive feast at Kufstein Fortress, the Success Dealers 2022 were then crowned. Christoph Klohs (Frastanz) was honored ahead of the Huber family from Breitenbach and J. Toyfl GmbH from Graz. Among the wholesalers in Germany, R.G.L. Erfurt prevailed ahead of Farben Grah (Düren) and Mühlbauer & Sohn KG from Waldshut-Tiengen. The title in Austria was won by Farbenfachhandel Tschandl (Fürstenfeld) ahead of Farben Vieselthaler (Strasswalchen) and Farben Wahl from St. Georgen. The Adler paint retailers can start the new year well equipped.