With the Colour Road trend service, Renolit shares its extensive knowledge of colors and their effects with customers. In this way, the company also supports them in their product design. After all, colors are one of the main drivers in a purchase decision. The right choice of color in combination with good design is the hallmark of a successful product. Many companies want to make targeted use of this influence.
Setting trends
Renolit offers interested parties a completely new color consulting service. "Our customers don't just want to follow trends, they want to set them," says Verena Mundle, Senior Design Manager Corporate Design Management. "But in a constantly changing world, they often lack the time and expertise to observe and identify the latest color and design trends."
Trend report at the heart
At the heart of the new service is the trend report. It is based on the trend analysis, implementation and communication system developed by Renolit and enables market and target group-specific aspects to be taken into account. A special image film shows what the trend work looks like in detail.
From product development to presentation
The consultation is supplemented by suitable marketing tools provided by Renolit, such as mood boards and a digital brochure. The services include color and design-specific advice, from product development to collection revision and presentation.
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