Techno Blue is a vibrant color that is in tune with the lively energy of today. The modern, flamboyant hue also embodies the transition from the real to the virtual world "This year's color is a vibrant hue that exudes positivity," explains Hadi Awada, senior vice president of Axalta's Global Mobility business. "Techno Blue stands in stark contrast to the classy Royal Magenta, Axalta's Color of the Year 2022, causing people to have a change in attitude towards future thinking. I'm proud that our Mobility team continues to drive trends throughout the automotive industry."
Techno Blue was created for various paint solutions and enriches Axalta's already diverse color palette. As a leading color expert in the coatings industry, Axalta uses its innovative technologies, advanced color formulations and proprietary insights into global and regional color preferences to drive future color trends.
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