Surface Solutions delivers digitization boost for contract coaters

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Surface Solutions is working to give powder coaters the means to automate tedious and time-consuming processes step by step. In this way, they can not only maintain their market share, but also expand it.

"Especially job coaters, who employ up to 25 people, live mainly from smaller inquiries. We have found out in a survey that very many inquiries (often up to 75%), are below 1,000 EUR, a large part of them again even below 500 EUR", says Managing Director Rainer Gruber. "The expenditure to work on such inquiries is often just as high as with large inquiries, since apart from the information procurement often still another intensive consultation must take place."

Another goal of the young company is to provide coating companies with in-depth insights into the needs of interested parties. The solution, called Surface Wizard, is quite simple. After a detailed discussion and digital mapping of the calculation, a small piece of code is automatically created that the coater embeds on his website. A small icon then appears on the company's website - and that's it. From now on, prospective customers can request prices in real time, without the intervention of the person who would normally create the calculation. Waiting times for prices are thus completely eliminated! In addition, the inquirer is guided through the process step by step. Thus, inquiries are on average more than 95% complete, which also almost completely eliminates the need for time-consuming follow-up.

Hall 1, Booth 1537

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