Peters celebrates generation change with workforce

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During a staff meeting, the management of the Peters family business informed the workforce about the generational change. The Alfes couple sealed the future direction of the paint manufacturer with the employees.

The third generation - Britta and Benjamin Alfes - joins the management of Lackwerke Peters GmbH & Co. KG with immediate effect. Together with the previous generation Brigitte and Ralf Schwartz they form a team of four for the time being. On December 31, 2025, the second generation Brigitte and Ralf Schwartz will then retire from the active business of the Peters Group. From January 1, 2026, the granddaughter of the company founder Werner Peters, who died in 2017 at the age of 85, and her husband Benjamin Alfes will exercise sole management as dual leadership.

The two 33-year-olds have been involved in the company for a good six years and spent a year in Shanghai in 2019, where they helped to shape the newly established local subsidiary. Britta Alfes studied International Business in Maastricht and has been part of the Peters team at Peters headquarters with her husband Benjamin Alfes since 2017. Benjamin Alfes studied industrial engineering at the Technical University of Aachen and, like his wife, graduated from the Luise-von-Duesberg-Gymnasium in Kempen in 2009.

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