Maxion Wheels has named FreiLacke “Supplier of the Year.” With this award, the wheel manufacturer recognizes its collaboration with the Baden-Württemberg-based paint manufacturer, which develops and produces coating solutions for industrial applications.
The honor underscores the importance of stable supply chains and reliable process quality in industrial mass production. In the automotive supply industry in particular, consistent material properties, on-time availability, and close technical coordination between the coating manufacturer and the user play a central role.
Award for Collaboration
FreiLacke supplies various industrial sectors with coating systems and powder coatings. In the field of wheel manufacturing, robust and process-reliable coating solutions are particularly important; these must integrate into existing production processes and meet requirements for corrosion protection, appearance, and durability.
The announcement states: “Maxion Wheels names FreiLacke ‘Supplier of the Year.’” The award thus signifies a partnership that extends beyond the product itself, one in which service, technical support, and continuity in the collaboration are also evaluated.
Relevance for the Coating Industry
For the surface technology sector, this recognition underscores how closely the performance of coating systems is linked to the demands of global manufacturing networks. Today, manufacturers of industrial coatings must not only ensure the actual coating function but also demonstrate excellence in process stability, international delivery capability, and application-specific development.
FreiLacke, headquartered in Bräunlingen-Döggingen, operates as a supplier of liquid and powder coatings across various market segments. The award from Maxion Wheels demonstrates that coating manufacturers play a key role in the automotive value chain when it comes to consistent quality and long-term supply relationships.