Jordan Lacke reorganizes product overview

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Jordan Lacke has completely revised the product overview on its website and in the catalog. It is much clearer and more user-oriented and guides users quickly to the essential information.

The newly prepared product overview of the print version is divided into the respective application areas of the coatings. Pictograms make it easier to find the application options such as spray gun, rolling, pouring, dipping, etc. In addition, the relevant standards and tests for the individual product are indicated. At the end of the catalog, a brief overview in tabular form shows all products with all information. This includes further information on mixing ratios and corresponding hardeners, application types, gloss levels, standards and tests.

The new presentation has also been implemented on the website and the product finder has been completely revised. In the "Products" menu item, the user can search for application areas, coating systems or coating types. Under "Application area", he can select the areas familiar from the print version: "Furniture, kitchens & bathrooms, parquet & stairs, doors, interior finishing, exterior application, care & cleaning and additives". Under "Coating system", the product groups are differentiated according to their chemical characteristics.

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