BASF's Coatings division has entered into a partnership with Zukunftswerkstatt 4.0 in Esslingen, Germany. Zukunftswerkstatt 4.0 is an innovation lab for the automotive industry. It comprises around 130 partners from the automotive industry. In an open platform concept, new technologies as well as applications for the dealership and workshop sector are presented and promoted. BASF Coatings is significantly represented with automotive refinish solutions and offers from the Digital Incubation Unit, which identifies and validates digital business models as the incubation unit of the company.
The partnership with Zukunftswerkstatt 4.0 represents a complementary strategic course for BASF Coatings to strengthen competitive advantages and actively shape the future of the industry. In doing so, the company is relying on the broad spectrum of product, process, and business model developments, which also include digital offerings. "Internal and external exchanges contribute significantly to the success of our validations of potential business models," says Dominic Rudloff, Head of the Digital Incubation Unit at BASF.