In its Global Automotive Color Trends Report 2026–2027, Axalta examines how shifting consumer preferences regarding well-being, authenticity, technology, sustainability, and individuality could impact color design in the automotive industry. Vehicle colors are becoming increasingly important as a means of differentiating brands and appealing to customers on an emotional level.
“Color is more than just an aesthetic choice. For brands, it is increasingly a way to stand out from the competition and connect with customers on an emotional level,” explains Radovan Dimovski, Global Product Manager for Color at Axalta.
Four Color Trends for Automotive Design
The report identifies four key trends. “Beyond Quiet: Strength in Softness” explores the evolution of pastels into more sophisticated, premium-looking shades designed to convey calm and optimism.
“Luxury 2.0: Beyond the Pomp & Into the Soul” focuses on deep reds and browns. These colors represent authenticity, craftsmanship, and a more personal interpretation of luxury.
“Deep Dive: Just Beyond Depth” brings together technological and natural influences. This color direction reflects developments such as electrification and digital transformation while conveying a sense of trust and stability.
With “Beyond Ordinary: The Power of Essentials,” Axalta focuses on the classic automotive colors white, black, gray, and silver. New effects, finishes, and nuanced undertones open up additional design possibilities.
From Color Trends to Production-Ready Finishes
The color forecast takes into account developments across various industries, including architecture, fashion, consumer goods, and technology. It is designed to support automakers and designers in developing future color strategies.
Axalta also presents the results at global color shows for OEM design and color teams. Through curated color palettes, painted body panels, and coating technologies, the company demonstrates how the forecasted trends can be translated into production-ready automotive colors.